Hopefully, you save all of your email. I bet that if you go to your sent items and deleted items, you can find one hundred posts in the blink of an eye. And if you are not experienced at blogging, well just make the question the title of your article. How many times have your clients asked you questions that you either had the answer to or had to go research? Chances are, these clients are not the only ones with the same question. Better yet, your prospects have the same questions too. You would be amazed how much you will even be able to copy and paste old email messages right into your articles.
The challenge then is to start digging through these emails in order to find the good stuff. Think back - what clients do you correspond with the most? Maybe some ask for more help than others? Maybe you can remember some larger projects that took some more research (these could turn into a series of posts). For accountants, a good way to search might be by date. You may have been in a time crunch during tax season, but when things are a little slower, it can be a good time to revisit some email.
Moving forward, some recommendations:
- NEVER delete your entire sent or deleted email folders.
- Customizing the subject line of every email is a good idea. Especially with replies.
- To keep your sanity, it is good practice on occasion to go in and delete emails based on the sender, often your co-workers.
- Have a seperate folder for emails that could turn into great content
