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STRATEGY COACHING
It is Good to Look the Part of an Expert
David Wolfskehl
It is Good to Look the Part of an Expert

Would you send a proposal to an important prospective client printed on wrinkled paper with your children’s drawings on the back of the pages? Of course you wouldn’t. You would go to great lengths to ensure a beautiful presentation of the proposal.

If you were called into the prospective client’s offices to make an oral presentation about your company, would you wear jeans or khakis and a golf shirt? Don’t laugh. People have done this.

Many people will tell you that it doesn’t matter what you wear – the point is in what you say. Don’t believe it. Your appearance creates an impression of who you are and your level of respect for the client or prospect. When you show up for a business meeting looking slovenly, people tend to conclude that you have the same attitude about your work.

Your clothing does not need to be over the top, nor does it need to be expensive. But it needs to be appropriate for the client and the environment.

If you need help building your expert image, we can help. Call 732-397-8489.

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David Wolfskehl
David Wolfskehl

Accrediated Strategic Planner - helping accounting firms build thier businesses from the inside out

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