Book Review: Let My People Go Surfing -- The Education of a Reluctant Businessman, by Yvon Chouinard, Founder of Patagonia®
Yvon Chouinard's Let My People Go Surfing is moving autobiography, agreat business book, and an uplifting blueprint for hope!
I first heard about Yvon Chouinard over thirty years ago, when I was working in the Canadian Rockies. Back then, as well as being a hot California rock climber, Chouinard forged climbing hardware for friends and himself. Reluctantly, he became the owner of Chouinard Equipment, the largest supplier of climbing hardware in the U.S. Over time, and with the addition of its famous clothing line, the company morphed into Patagonia.
As he became successful, Chouinard also became a dedicated environmentalist. He strived to design and create hardware, gear, and clothing that could withstand the rigors of outdoor adventure, and do as little damage to the Earth as possible.
Today, Patagonia is a leading edge company, demonstrating a successful sustainable business approach. Chouinard is a co-founder of 1% for the Planet, an alliance of companies that contribute 1% (or more) of the pre-tax earnings to approved environmental groups and projects.
Let My People Go Surfing is partly Chouinard's autobiography, partly his articulation of a successful business approach, and largely a loose, but effective blueprint for authentic success—in life, as well as business.
For the whole thing, and a couple of videos, please go to my HubPage here. |
