I had just finished reading Mitch Joel's new book before coming to his talk at The Art of Management recently, so was very pumped to see him present. He and I had the opportunity of meeting a few years ago in Montreal and have kept in touch , particularly around the subject of personal branding. Here are some of his thoughts: Compared to 2007, banner ads are being clicked on 50% less and all clicks are being done by 8% of the internet population. 40% of all mothers in the US are on MySpace. 81% of online holiday shoppers read online customer reviews. Half of the You Tube audience is over the age of 34. 10% of media spend is now online. Six Points of Separation - why get involved online? Accept it Everything is 'with' NOT 'instead of' Don't be fleeting - build, share and grow Move toward 'open' It's attitudinal not generational. Upload a video to You Tube - do something now. "It's group expression - the new world is volume of voice" "It's no longer a case of should you get involved. First figure out the why, then worry about the what"
